” Descent” networking intelligent mobile phone market price battle going on.
Yesterday,EP2S-B4N5 price, the domestic search engine ranking first Baidu announced to join the war, and the traditional home appliance manufacturers to launch a low-cost intelligent mobile phone Changhong, Foxconn, China Unicom underwritten by foundry.
Baidu to mobile Internet
This is Baidu launched the second depth of the implant and its application in intelligent mobile phone. At the end of last year, Baidu has worked with Dell to launch a Baidu, easy carrying platform of the intelligent mobile phone, but because of high price, cause market flat response.
This time they play a big steering. The lower end of the market oriented intelligent mobile phone hardware configuration is not high:3.5 inch screen,3000000 pixel camera,650Mhz frequency processor, it is reported the retail price in 700 ~899yuan between, with China Unicom underwriting model, first purchasing1000000station.
Baidu Technology Vice President Wang Jin said, the mobile phone is characterized with Baidu upgraded cloud intelligent mobile phone platform, integrated intelligent box search, cloud services, local services and other functions, also will provide a similar Siri voice search, built-in100GB free cloud storage space and so on.
Wang Jin says, because Baidu cloud intelligent terminal platform will be calculated, stored, call the strong performance of services moved to the cloud, the thousand yuan intelligent machine with 3000yuan price mobile phone to get the services of the same.
However, the industry still on Baidu will be1000 Yuan intelligent mobile phone the first cooperative object selection Changhong puzzled. Wang Jin explained why, and Changhong reached cooperation, firstly because of long rainbow is a national brand, two is this cooperation is the rainbow, Baidu, China Unicom, Foxconn four companies combined, more competitive.
He discloses, baidu is working with many domestic and foreign mobile phone manufacturers a lot of contact, the future is expected to be launched in different price intelligent mobile phone.
Introduction Wang Jin says, baidu future clouds and mobile phone terminal cooperation mode has three kinds: one is the built-in mobile search single app; two is the overall service preload; three is the ultimate in cooperation with Baidu, cloud intelligent terminal platform. Baidu and Changhong cooperation model belonging to third species, with Baidu cloud intelligent terminal platform.
And 360software services business model different, Wang Jin said, the depth of cooperation with Baidu intelligent mobile phone not by selling hardware and software sold to make money, but through the mobile search ads, paid application into, mobile application advertising practices with partners into mobile phone sales, lower prices.
On the Analysys International analyst Wang Ying appears, the mobile phone, as Changhong mobile Internet distribution for Baidu to do Jiayi, is both a complementary advantage. While Baidu enters mobile phone field, the development of mobile Internet is just a tool, the most fundamental purpose is to match the distribution of mobile Internet strategy, polymerization user to his platform, follow through application and money flow.
However, President Zhou Hongyi Qihoo ( micro-blog ) to baidu this practice is not recognized. He thinks, Baidu before this and Dell cloud mobile phone configuration with millet, similar but more expensive nearly 1000yuan, obviously the price is not high; but and Changhong cooperation mobile phone and go to the extreme, look for cheap at the expense of performance. ” I think that now the smart mobile phone, should be a minimum of4.3 inch screen, high-definition resolution, CPU and memory above 1G, able to run the mainstream application.” He says to the reporter.
Millet co-founder, vice president Li Wanqiang ( micro-blog ) did not comment directly on competitors, but he expresses to our newspaper, dual-core 1GCPU and 512MB over RAM is now the smart machine reasonable hardware threshold, otherwise it will be difficult to have qualified experience.
Multiple” dogfight”
Millet also to the low market with great care to take a try step. Yesterday it released a version of the mobile phone with low” millet youth version of”, compared to the standard version of the millet mobile phone, the low-cost version of CPU frequency from the original duo1.5G to dual-core 1.2G, RAM from 1GB to768MB, other configuration unchanged.
Li Wanqiang said, millet launched with low version intended to meet student market use, limited edition of 150000units sold out, there is no continues to layout more low-end price intention. He said, the youth version of the configuration level of millet can accept the experience quality limit.
In fact, the pursuit of low-cost, cost-effective become Internet companies into the mobile terminal standard weapon. The initiator of evil millet mobile phone last year was first run, launched the dual-core CPU mobile phone at the same time looked quite at that time powerful low-cost 1999 yuan, to the success of model a cost-effective superior brand image, obtained a lot of fans, even after one year price advantage has actually dispelling many of today, still enjoy this bonus.
This experience was later many later reference. As the current grand brewing its own brand mobile phone also emphasize cost-effective and highlight low characteristic, at present from the price is 1199 yuan. However, a mobile phone market has yet to be determined, according to people familiar with the matter said earlier, already entered to the Department of Public Works letter submission stage.
Ali became the most powerful low-cost strategy game player. As a 3.5 inch screen dual-card dual-standby intelligent mobile phone, its699 yuan market retail price but also donated 500yuan Taobao red. In addition, it is known since May 17th, within a week, the carrier channel small wasp999 yuan”0yuan to buy” contract price will also offer a50 percent off discount.
In addition, the latest news is, Netease will reach1000 yuan super league. The insider says, this project will be a team in charge of Netease Hangzhou.
Low price, low profits, after counting scale expanding mobile flow now, so far, already include Baidu, millet,360, joining the fray. Internet companies are optimistic about the mobile Internet, mobile Internet business layout. Wang Ying thinks, Internet users growth rate and growth potential, has been less than mobile Internet users, in the face of the information needs of the increasing number of users needs, distribution of mobile Internet is to represent the general trend. Read more of this post